TechnologyVenture capitalPrint articleOpinionMaggie Beer spent half the company value to get on e-commerce trainAcquiring Hampers and Gifts Australia lets Maggie Beer double down on e-commerce whilst broadening its product base. So why was the price a mere 4.4x earnings?Adir ShiffmanColumnistUpdated May 17, 2021 – 4.50pm, first published at 3.00pmSaveLog in or Subscribe to save articleShareCopy linkCopiedEmailLinkedInTwitterFacebookCopy linkCopiedShare via...Gift this articleSubscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber? LoginOccasionally, a deeply revealing story lies hidden somewhere inside a seemingly innocuous transaction.The $40 million acquisition of e-commerce business Hampers and Gifts Australia by ASX-listed Maggie Beer Holdings is precisely that. At the time of the deal, in late March, Maggie Beer’s market capitalisation was only $80 million.Loading...Adir Shiffman is executive chairman of Catapult Sports and a serial investor and entrepreneur. Connect with Adir on Twitter.SaveLog in or Subscribe to save articleShareCopy linkCopiedEmailLinkedInTwitterFacebookCopy linkCopiedShare via...Gift this articleSubscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber? LoginLicense articleIntroducing your NewsfeedFollow the topics, people and companies that matter to you.Find out moreRead MoreVenture capitalOpinionFundingStart-upsE-commerceMaggie BeerMergers & acquisitionsASX LimitedSharesBrisbaneWestpac Banking CorporationRedbubble LimitedJPMorgan ChaseBlock Inc.Temple & WebsterAdore BeautyLatest In TechnologyFetching latest articlesMost Viewed In TechnologyThe Australian Financial Review MagazineAFR Magazine celebrates The Art of MovementLauren Sams‘We don’t want to die wondering’: Jo Horgan on Mecca’s biggest bet yetThis Brisbane restaurant deserves a Michelin starBOSS Financial ReviewWhy Grant Hackett enjoys being a CEO more than winning Olympic goldSally Patten and Lap PhanThis CEO thought he was healthy. Then he went for a checkHow the Macquarie CEO played a role in setting me up to lead MagellanLife & LeisureWho are the people in your neighbourhood? Amazon knowsJohn DavidsonWhy the world needs the democracy sausageHow horse riding gives this Sydney business leader his edgeRich ListWhy cashing out won’t be easy for Australia’s gambling billionairesPrimrose RiordanSpotlight’s new Anaconda will teach shoppers to fishPortelli hits fast lane on mooted LMCT+ sale, MacCap takes the wheel
