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Kogan sales slump but shares surge as it goes back to basics

Paul Smith
Paul SmithTechnology editor

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For the anxious investor, the headline on last Wednesday’s report about online retailer Kogan’s unaudited financial update would have been all they needed to read before heading for the exits: “Kogan sales, profits slide amid consumer slowdown,” it accurately recorded.

However since that news was released, Kogan’s shares rose to hit their highest point in a year. Despite dropping back on Friday, they remain up 4.1 per cent for the week at $6.35 – a 24.8 per cent rise over the last month.

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Paul Smith edits the technology coverage and has been a leading writer on the sector for 20 years. He covers big tech, business use of tech, the fast-growing Australian tech industry and start-ups, telecommunications and national innovation policy. Connect with Paul on Twitter. Email Paul at psmith@afr.com

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    Original URL: https://www.afr.com/technology/kogan-sales-slump-but-shares-surge-as-it-goes-back-to-basics-20230728-p5drxm