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Is giant Google too big to tackle and too mighty to ignore? 

It’s the leviathan in the room. Say you make widgets – no matter how carefully you build your business or lovingly build your lists and nurture your customers – there is a danger that Google will ride into town.

It's the leviathan in the room. Say you make widgets – no matter how carefully you build your business or lovingly build your lists and nurture your customers – there is a danger that Google will ride into town and say: "We'll be doing Google Widgets from here on."

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    Original URL: https://www.afr.com/technology/is-giant-google-too-big-to-tackle-and-too-mighty-to-ignore-20141021-11a7m4