Is giant Google too big to tackle and too mighty to ignore?
It’s the leviathan in the room. Say you make widgets – no matter how carefully you build your business or lovingly build your lists and nurture your customers – there is a danger that Google will ride into town.
It's the leviathan in the room. Say you make widgets – no matter how carefully you build your business or lovingly build your lists and nurture your customers – there is a danger that Google will ride into town and say: "We'll be doing Google Widgets from here on."