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Inside Aussie Instagram high flyer's app-driven life

You might expect one of Instagram's most important executives in Asia Pacific to be something of a power poser herself, but truth be told Naomi Shepherd would rather her phone helped her to keep her real life in order, rather than to portray a fake perfect one to her followers.

As a group director for both Facebook and Instagram, she is one of the driving forces behind a big push for Instagram to replicate its US success across Asia. She is also a big believer in the power of technology to help her get the best out of her hectic personal and professional life.

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is a journalist for The Australian Financial Review based in the Sydney office. Connect with Natasha on Twitter. Email Natasha at natasha.gillezeau@afr.com.au

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    Original URL: https://www.afr.com/technology/inside-aussie-instagram-high-flyer-s-app-driven-life-20200206-p53ya1