You might expect one of Instagram's most important executives in Asia Pacific to be something of a power poser herself, but truth be told Naomi Shepherd would rather her phone helped her to keep her real life in order, rather than to portray a fake perfect one to her followers.
As a group director for both Facebook and Instagram, she is one of the driving forces behind a big push for Instagram to replicate its US success across Asia. She is also a big believer in the power of technology to help her get the best out of her hectic personal and professional life.