The fitness industry goes fully digital
The forced closure of gyms, dance studios, and yoga venues has turned the usually buzzing fitness industry on its head, but the sessions are heading online.
When the order came down that Justin Ashley's gyms and personal training studios had to close immediately due to new restrictions to prevent the spread of COVID-19, he was worried that he would have to sack many of his trainers and other staff.
But within a week, Ashley had refocused Fitness Playground to become a modern-day production studio selling subscriptions to online workouts.
Subscribe to gift this article
Gift 5 articles to anyone you choose each month when you subscribe.
Subscribe nowAlready a subscriber?
Introducing your Newsfeed
Follow the topics, people and companies that matter to you.
Find out moreRead More
Latest In Technology
Fetching latest articles