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The fitness industry goes fully digital

The fitness industry goes fully digital

The forced closure of gyms, dance studios, and yoga venues has turned the usually buzzing fitness industry on its head, but the sessions are heading online.

When the order came down that Justin Ashley's gyms and personal training studios had to close immediately due to new restrictions to prevent the spread of COVID-19, he was worried that he would have to sack many of his trainers and other staff.

But within a week, Ashley had refocused Fitness Playground to become a modern-day production studio selling subscriptions to online workouts.

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Natasha Gillezeau
Natasha GillezeauReporterNatasha Gillezeau is a journalist for The Australian Financial Review based in the Sydney office. Connect with Natasha on Twitter. Email Natasha at natasha.gillezeau@afr.com.au

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Original URL: https://www.afr.com/technology/in-times-of-covid-19-the-fitness-industry-is-going-fully-digital-20200326-p54e7q