When David Krupp was made redundant last March from his job at modelling and marketing agency IMG due to COVID-19, it took 24 hours for the shock to clear and for the 38-year-old to spring into action.
His day job had been to link brands such as L'Oreal and Swarovski with social media influencers, but for three years he had been obsessing over an idea to work directly with influencers to develop unique products to spruik directly to their followers.
