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How 10-minute grocery deliverer Milkrun became an overnight success

How 10-minute grocery deliverer Milkrun became an overnight success

Having proved it can get groceries to your front door in a jiffy, the company is now one of Australia’s fastest-growing start-ups. From the upcoming Rich List issue, out on May 27.

Dany Milham on one of his company’s delivery e-bikes. Milkrun is expanding through Sydney and Melbourne, and plans to launch in other cities. Josh Robenstone

Jordan Khong was walking in Sydney’s Surry Hills in September last year when he saw a blue-and-white e-bike flash past and disappear into a double-fronted Victorian shopfront. Intrigued, he Googled the brand – Milkrun – and discovered it was a new company promising to deliver groceries to people’s homes in select Sydney suburbs within 10 minutes.

A pilot who’d been stood down during the pandemic, Khong was working part-time delivering luxury cars such as Ferraris to high-net-worth Australians. Disenchanted with the luxury car business, and the clientele, he was looking for something different as he waited for the aviation sector to recover. He applied for a job with Milkrun that evening, and two days later he was employed.

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Yolanda Redrup
Yolanda RedrupRich List editorYolanda Redrup is the editor of the AFR Rich List. She previously reported on technology, healthcare and Street Talk. Connect with Yolanda on Twitter. Email Yolanda at yolanda.redrup@afr.com

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Original URL: https://www.afr.com/technology/how-10-minute-grocery-deliverer-milkrun-became-an-overnight-success-20220406-p5abad