Flower power: How the pandemic helped this brand blossom

Jessica SierNorth Asia correspondent

Dec 3, 2021 – 3.00pm

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For flower delivery service LVLY, the COVID-19 lockdowns were a blooming success, but as the world returns to normal founders Hannah Spilva and Verity Tuck are determined to maintain the revenue surge that punched through $10 million in the past quarter.

Their signature cardboard boxes housing bunches of locally sourced flowers in jars printed with quirky phrases have adorned more than 300,000 doorstops over the past year.

Jessica Sier is the North Asia Correspondent for The Australian Financial Review. She is based in Tokyo, Japan. Jessica has previously written on technology, global capital markets and economics.