A coffee roaster on the New South Wales South Coast received a record-breaking 900 orders in a week and an organic skincare brand on Kangaroo Island made a year's worth of sales in under 10 hours after both businesses were featured on an Instagram account that connects consumers with small businesses in fire-affected areas.

The new Instagram account, @spendwiththem, has hit 180,000 followers since it started just over a week ago, providing a glimmer of hope for some small business owners in regions decimated by the ongoing crisis.