Rachel Gilbert doesn’t do the Sydney social scene. You won’t find her at long lunches or at the opening of a new bar. In fact, she’s barely been a presence at Australian Fashion Week, showing just once in the 20-year history of her eponymous brand. She rarely gives interviews and has a private Instagram account.
Yet the Sydney-based designer is one of the country’s most successful fashion exports. This year alone, the brand has grown year-on-year sales more than 600 per cent. Celebrity fans include Taylor Swift, Selena Gomez and Gilbert’s friend Julie Bishop, who famously wore a blue sequinned dress by her on budget night in 2019.