In 2010, a woman in Sakura, Japan, posted photos of her well-manicured shiba inu to her digital journal. The dog, Kabosu, shot her owner a wide-eyed glance, a comic image that quickly jumped from Tumblr to Twitter to Facebook and to the rest of the internet.
A meme legend was born. Someone on Reddit called the dog “DOGE”, a nonsensical nickname that stuck. Another minted a cryptocurrency in DOGE’s name.