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Is big tech’s AI future really what we’re looking for?

The race is on to build the fastest, most efficient AI models and hopefully tech companies will start developing the products we really want to use.

Paul Smith
Paul SmithTechnology editor

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Meta supremo Mark Zuckerberg has done a lot to change his image from the robotic nerd to that of a more relatable (ridiculously wealthy) cool dude, but when he starts talking freely about the AI-led future, the mask quickly slips back off.

Despite the casual curls, more fashionable clothes, gold chains, hydrofoiling and mixed martial arts video clips, he is still the same guy who changed the name of his multi-billion dollar company on the misguided belief that (like him) everyone would want to be living in the metaverse by now.

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Paul Smith edits the technology coverage and has been a leading writer on the sector for 20 years. He covers big tech, business use of tech, the fast-growing Australian tech industry and start-ups, telecommunications and national innovation policy. Connect with Paul on Twitter. Email Paul at psmith@afr.com

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    Original URL: https://www.afr.com/technology/deepseek-gives-ai-laggards-a-chance-to-get-in-the-game-20250131-p5l8j7