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From nothing to $1b: Inside Temu and Shein’s flying start in Australia
The fast fashion group and Temu, an ultra-cheap marketplace, are rewriting the rules of retailing as shoppers flock to their low-cost platforms.
Shein, the fast fashion group founded in China and now based in Singapore, is on track to make more than $1 billion in revenue from Australian shoppers despite employing just three people locally, heralding a wave of new online businesses challenging retailers.
New filings with the corporate regulator provide the first glimpse at Shein’s performance in Australia – and at the local structure of its rival, the ultra-cheap marketplace Temu.
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