Australian chief executives have revealed programs under way to incorporate generative artificial intelligence, through ChatGPT, into working practices, with marketing work, computer coding and snappy last-minute presentations already passing the test at some big-name companies.
A range of listed and unlisted companies, including Coles, Wisetech Global and Quad Lock, told The Australian Financial Review they have been experimenting with ChatGPT in their businesses, and designing new products incorporating its technology.
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Yolanda Redrup is the editor of the AFR Rich List. She previously reported on technology, healthcare and Street Talk. Connect with Yolanda on Twitter. Email Yolanda at yolanda.redrup@afr.com
Carrie LaFrenz is a senior journalist covering retail/consumer goods. She previously covered healthcare/biotech. Carrie has won multiple awards for her journalism including financial journalist of the year from The National Press Club. Connect with Carrie on Twitter. Email Carrie at carrie.lafrenz@afr.com
Lucas Baird is a journalist based in The Australian Financial Review's Sydney office. Connect with Lucas on Twitter. Email Lucas at lucas.baird@afr.com
