Businesses stop playing and start using ChatGPT

Yolanda Redrup, Carrie LaFrenz and Lucas Baird

Feb 28, 2023 – 5.00am

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Australian chief executives have revealed programs under way to incorporate generative artificial intelligence, through ChatGPT, into working practices, with marketing work, computer coding and snappy last-minute presentations already passing the test at some big-name companies.

A range of listed and unlisted companies, including Coles, Wisetech Global and Quad Lock, told The Australian Financial Review they have been experimenting with ChatGPT in their businesses, and designing new products incorporating its technology.

Yolanda Redrup is the editor of the AFR Rich List. She previously reported on technology, healthcare and Street Talk.

Carrie LaFrenz is a senior journalist covering retail/consumer goods. She previously covered healthcare/biotech. Carrie has won multiple awards for her journalism including financial journalist of the year from The National Press Club.

Lucas Baird is a journalist based in The Australian Financial Review's Sydney office.