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Bailador-backed PropHero guts local operations despite $100m valuation

Amelia McGuire

PropHero, an artificial intelligence-powered platform that helps real estate buyers find investment properties, has sacked most of its local staff less than two months after announcing it had secured $25 million in financing in a round led by ASX-listed venture capital firm Bailador.

Staff were told about the job losses at a meeting abruptly called by PropHero co-founders Mickael Roger and Pablo Gil Brusola earlier this month. Marketing functions will be moved to Spain, and the remaining Australian staff were asked to forgo salaries and work on a commission-only basis.

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Amelia McGuire covers technology from the AFR's Sydney newsroom. She was previously the aviation, tourism and gambling reporter for The Sydney Morning Herald and The Age. Connect with Amelia on Twitter. Email Amelia at a.mcguire@afr.com.au

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    Original URL: https://www.afr.com/technology/bailador-backed-prophero-guts-local-operations-despite-100m-valuation-20250423-p5ltm1