Entrepreneur Michael Jankie had chosen to go with Telstra for the mobile contract for his Wi-Fi start-up PoweredLocal as a message to his staff that despite being a young business, it wouldn't "scrimp and save" on their most important tool – connectivity.
But his decision cost the business almost $15,000 on Tuesday.
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Yolanda Redrup is the editor of the AFR Rich List. She previously reported on technology, healthcare and Street Talk. Connect with Yolanda on Twitter. Email Yolanda at yolanda.redrup@afr.com
David Ramli writes on Telecommunications specialising in NBN, Web, Politics. Based in our Sydney newsroom, David is an award winning journalist with over 5 years experience. Connect with David on Twitter.