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Freedom Furniture’s owner Greenlit Brands taps advisers for sale

Jarden’s bankers are pulling up a chair and getting to work as Greenlit Brands mandates the trans-Tasman bank to find a new owner for its iconic homeware retailer Freedom Furniture.

Blaine Callard, the former Harvey Norman executive leading a design-led turnaround at Freedom Furniture.  

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Sarah Thompson has co-edited Street Talk since 2009, specialising in private equity, investment banking, M&A and equity capital markets stories. Prior to that, she spent 10 years in London as a markets and M&A reporter at Bloomberg and Dow Jones. Email Sarah at sarah.thompson@afr.com
Kanika Sood is a journalist based in Sydney who writes for the Street Talk column. Email Kanika at kanika.sood@afr.com.au
Emma Rapaport is a co-editor of the Street Talk column. Prior to that, she was a markets reporter at The Australian Financial Review. Connect with Emma on Twitter. Email Emma at emma.rapaport@afr.com

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Original URL: https://www.afr.com/street-talk/it-s-on-freedom-furniture-s-owner-greenlit-brands-taps-advisers-for-sale-20250304-p5lgs1