Rear Window

WiseTech’s new CEO sucks up to the top

Unlikely chief executive Zubin Appoo shows the value of defending WiseTech’s founder when no one else would.

Mark Di StefanoColumnist

Jul 28, 2025 – 5.34pm

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WiseTech’s Richard White caused another ripple in the market first thing on Monday by announcing the company’s new permanent CEO would be Zubin Appoo.

It’s not just that the 44-year-old has never been a chief executive of an ASX-listed firm, or as our sister column Chanticleer pointed out, his last role was with a church-affiliated carer website, but Appoo only recently returned to the company where he last worked in 2018.

Mark Di Stefano is Rear Window columnist, based in the Sydney newsroom. He previously worked at BuzzFeed, the Financial Times and The Information before joining the Financial Review as a media and tech correspondent.