Marcus Blackmore is philosophical about the $130 million he's lost on paper since the vitamins train at Blackmores went off the rails in February. It's not much at all compared with the $500 million or so he's down since the heady days of early 2016 when Blackmores shares sizzled at $220 apiece.

A quick confession from the energetic 73-year-old. The shares should never have climbed that high in the first place. "It was built on impressions and not fact. It probably shouldn't have been there."