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Joe Aston

How low can Joe Longo go?

Joe AstonColumnist

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We wrote yesterday about the commercial ineptitude on display at Cricket Australia as the sport senselessly locked in sub-inflation revenue until 2031.

Bewildered fans ask themselves how it’s possible Australian cricket has been so poorly run for so long. It’s been a long-running soap opera at Jolimont Street, from David Peever’s sorry chairmanship, through the bungling era of his protégé Kevin Roberts and capped by the obstinacy of Peever’s successor Earl Eddings. Now the broadcasters have had their way with CEO Nick Hockley.

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Joe Aston helmed The Australian Financial Review's Rear Window column from 2012 to 2023. Connect with Joe on Facebook and Twitter.

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    Original URL: https://www.afr.com/rear-window/the-courage-of-asic-chairman-joe-longo-20230202-p5chke