Sky News Australia’s descent from the once respected “Australia’s News Channel” to a right-wing grievance network has been excruciating to the few who continue to watch.
It’s been helped along by its YouTube strategy, which involves a line-up of pundits droning on about global culture war issues, then collecting millions from Google for sending them viral online.
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Mark Di Stefano is Rear Window columnist, based in the Sydney newsroom. He previously worked at BuzzFeed, the Financial Times and The Information before joining the Financial Review as a media and tech correspondent. Connect with Mark on Twitter. Email Mark at mark.distefano@afr.com
