The Qantas scandal only got as big as it did because of the company’s insistence on minimising its every aspect.
Flight cancellations and delays? Happening everywhere. Pandemic flight credits expiring? Customers had every chance. A wholesale collapse in corporate reputation? This isn’t a popularity contest. A board with its head in the sand? Not in the least.
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Myriam Robin is a senior writer based in the Melbourne newsroom. She has previously been a Rear Window columnist and editor, and before that reported on financial markets and media. Connect with Myriam on Twitter. Email Myriam at myriam.robin@afr.com
