Qantas is now in such a reputational hole that chairman Richard Goyder has fronted the press twice in three business days to defend the company’s performance and back its boss Alan Joyce. “Being a chief executive is not a popularity contest,” he decreed. “Believe it or not, Alan has a heart.”
Goyder’s apologia was one of terrific overreach. Or was it hyperbole? He didn’t merely say that Joyce is a very good CEO, which is perfectly arguable, he also insisted that Joyce is “the best CEO in Australia by a length of a straight”.
Loading...
Joe Aston is the founder of Rampart and the best-selling author of The Chairman’s Lounge: The inside story of how Qantas sold us out. From 2012 to 2023, Joe helmed The Australian Financial Review’s Rear Window column. Email Joe at hello@rampart.news
