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Joe Aston

Greatness thrust upon Elders CEO Mark Allison

Joe AstonColumnist

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“My leadership style is very clear, consistent, low-pulse-rate messaging with overwhelming authenticity”, Elders chief executive Mark Allison told The CEO Magazine last month. Even if he says so himself.

This is just one cringeworthy morsel in a sick-making – almost orgiastic – outpouring of self-congratulation. All 4300 words of it. Tolstoyesque in length and Goebbelian in tone.

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Joe Aston helmed The Australian Financial Review's Rear Window column from 2012 to 2023. Connect with Joe on Facebook and Twitter.

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    Original URL: https://www.afr.com/rear-window/greatness-thrust-upon-elders-ceo-mark-allison-20210322-p57d1g