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Mark Di Stefano

Freshwater Strategy moves on from election disaster

The polling outfit looks for happier clients now its cock-up for Peter Dutton is out of the way.

Freshwater Strategy director Jonathon Flegg recently popped up on the little-known sporting podcast Scoreboard to discuss his company’s work.

“I guess you may have heard about us in the media,” Flegg said, in somewhat of an understatement. He said Freshwater tends “to make a few waves around the ridges” and “we seem to be well-known for the polling work we do”.

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clarification

An earlier version of this story stated that when CT Group sued Mike Turner no wrongdoing was found. In fact the matter was settled out of court. The story has been updated to clarify this.

Mark Di Stefano is Rear Window columnist, based in the Sydney newsroom. He previously worked at BuzzFeed, the Financial Times and The Information before joining the Financial Review as a media and tech correspondent. Connect with Mark on Twitter. Email Mark at mark.distefano@afr.com

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    Original URL: https://www.afr.com/rear-window/freshwater-strategy-moves-on-from-election-disaster-20250602-p5m48c