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The next trend in menswear? This unusual jacket

The next trend in menswear? This unusual jacket

The Australian company at the forefront of sustainable clothing has a new climate-conscious jacket made using seaweed – and the firm has global expansion plans.

Matt Jensen, founder and CEO of MJ Bale, in the brand’s store in Martin Place, Sydney. Louie Douvis

Matt Jensen says there’s “too much product” in the world – an intriguing perspective for someone who’s tasked with selling more of it. The founder and CEO of menswear company MJ Bale is on a mission, though, to create “a defensible mode for creation”.

“I know I have too much stuff,” he says. “We all do. The object here at MJ Bale is to make less, but do it far better.”

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Lauren Sams
Lauren SamsFashion editorLauren Sams is the fashion editor, based in Sydney. She writes about lifestyle including the arts, entertainment, fashion and travel. Lauren has worked as a features editor and fashion journalist for ELLE, marie claire and more. Email Lauren at lauren.sams@afr.com

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Original URL: https://www.afr.com/life-and-luxury/fashion-and-style/the-next-trend-in-menswear-suits-made-with-seaweed-20250512-p5lyf8