After being caught on camera calling for someone to give TV host Tracy Grimshaw "a firm uppercut or slap across the face" over her program's "outrageous" coverage – in an online seminar covering how to deal with negative publicity – you'd think Jayson Westbury would lie low for a while.

But only a month after being forced from his role heading the peak body for the nation's embattled travel agents, Westbury is gainfully employed. By himself, having set up a new consultancy offering his skills and expertise to paying customers.