The most admirable quality of the start-up world is the possibility of redemption. Although key to starting the next chapter’s arc is admitting some fault. It’s alarming that so little can be detected in former GetSwift founder Joel Macdonald’s deeply strange return.
Macdonald recently filmed a YouTube video (part vlog, part self-help screed) titled “I LOST $200M ... and it almost KILLED me”, sitting against what looks like a nondescript South Asian cityscape.
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Mark Di Stefano is Rear Window columnist, based in the Sydney newsroom. He previously worked at BuzzFeed, the Financial Times and The Information before joining the Financial Review as a media and tech correspondent. Connect with Mark on Twitter. Email Mark at mark.distefano@afr.com
