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How ‘least likely to succeed’ Simon Cohen cracked the eastern suburbs

How ‘least likely to succeed’ Simon Cohen cracked the eastern suburbs

The real estate guru introduced a buyer’s advocacy model to Australia with a desk above a pub. Now he has 100 staff and offices across the country.

Simon Cohen, prestige buyers agent: “Never think you’re too young to get the business, never think anyone else is too experienced to get the business – and never listen to your boss.” Dominic Lorrimer

If you think it’s hard buying a house in Sydney’s eastern suburbs, try finding a park.

It’s a Friday lunchtime in Double Bay, and I’m lapping Transvaal Avenue where I’ve booked a table at cult cafe Indigo, where locals and visitors alike go to see and be seen.

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Bonnie Campbell
Bonnie CampbellLuxury property reporterBonnie Campbell is the luxury property reporter at The Australian Financial Review Email Bonnie at bonnie.campbell@afr.com

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Original URL: https://www.afr.com/property/residential/how-least-likely-to-succeed-simon-cohen-cracked-the-eastern-suburbs-20250403-p5loro