Leica backs Melbourne CBD revival with world’s biggest store
Melbourne’s CBD office market may be in dire straits, but famous German camera maker Leica is betting on the city’s retail sector mounting a strong comeback after opening its biggest global store on Little Collins Street.
Billed as a mecca for photography enthusiasts and lovers of its legendary high-definition cameras, the flagship boutique – the result of a multimillion-dollar refurbishment of an old Art Deco building – spans four levels and offers 540 sq m of experiential retail space.
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