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Rowan Dean

Forget quantum, it’s billion-dollar briefs that our future needs

With fashion undies going for $1370 a pop, it’s clear what sector the Future Made in Australia policy must engage next.

Rowan DeanSatirist

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The world of high and low fashion was rocked to its core this week with the announcement of the imminent release of an exciting new brand of futuristic nylon knickers set to rival the iconic Miu Miu pants.

With a pair of trendy Miu Miu pants retailing for an astonishing $1370, as reported in The Australian Financial Review this week, top Treasury officials in Canberra believe the market is ripe for a government-subsidised Aussie homegrown alternative under the prime minister’s visionary Made in Australia (MIA) policy.

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Rowan Dean writes on Media & Marketing specialising in Advertising, TV, Publishing. Rowan is a columnist for the Financial Review. Connect with Rowan on Twitter.

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    Original URL: https://www.afr.com/politics/forget-quantum-it-s-billion-dollar-briefs-that-our-future-needs-20240430-p5fnko