How did $1370 knickers become the world’s third-hottest fashion item?
Miu Miu’s unlikely nylon briefs are a highly coveted piece of clothing right now. A closer look at the brand’s strategies shows why that’s not so surprising.
By now, fans of luxury fashion are well accustomed to the eye-watering prices of their favourite brands.
In recent years, a classic Chanel handbag has tripled to cost about $16,500, while Hermes’ turbocharged increases did nothing to halt sales rising by 17 per cent in the final quarter of last year.
