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Michael Turner

Three reasons we missed Labor’s landslide

The polls overestimated Labor “defectors” to the Coalition and a swing among undecided voters in the final days was hard for pollsters to pick up.

As a pollster who has worked on elections in Australia and Britain for several years now, I’ve been on both sides of surprise results.

Naturally, being closer is always better, but every election is an opportunity to teach you lessons, regardless of the outcome.

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Dr Michael Turner is a pollster and strategist, and director at Freshwater Strategy which carries out opinion polling for The Australian Financial Review.

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    Original URL: https://www.afr.com/politics/federal/three-reasons-we-missed-labor-s-landslide-20250504-p5lwf8