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The AFR View

The AFR View

The small target is not impressing swinging voters

Given a choice of two underwhelming leaders, undecided voters seem inclined to stick with the devil that they know.

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Have a listen to what some undecided voters say about the choice on May 21. “I watch the news every night and I couldn’t tell what would be different if they came to power.” Or: “This is the first election I’ve voted in which I just don’t know which way to go.” Or: “I’m completely bamboozled. I will look at independents, I will look at wacky parties. Nothing will be too strange this year.”

These are all voters in Liberal or Labor seats in Melbourne or Sydney, yet to make up their minds, and speaking this week in Ipsos focus groups commissioned by The Australian Financial Review. But, on balance, these voters are leaning to the devil they know.

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The Australian Financial Review’s succinct take on the principles at stake in major domestic and global stories – and what policy makers should do about them.

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    Original URL: https://www.afr.com/politics/federal/the-small-target-is-not-impressing-swinging-voters-20220412-p5actu