Shorten, too many policies 'lethal' for Labor
Labor lost the May 18 federal election because of a "lethal combination'' of an unpopular leader, a poor campaign and a policy agenda that was so cluttered and expensive that it caused low-income voters to fear it would crash the economy and risk their jobs.
Labor's post-election review, led by former South Australian Premier Jay Weatherill and former federal minister Craig Emerson, also found Labor failed to craft a single persuasive message for a change of government, failed to adjust its campaign message away from Malcolm Turnbull to Scott Morrison, and it targeted too many seats.
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