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Shorten, too many policies 'lethal' for Labor

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Labor lost the May 18 federal election because of a "lethal combination'' of an unpopular leader, a poor campaign and a policy agenda that was so cluttered and expensive that it caused low-income voters to fear it would crash the economy and risk their jobs.

Labor's post-election review, led by former South Australian Premier Jay Weatherill and former federal minister Craig Emerson, also found Labor failed to craft a single persuasive message for a change of government, failed to adjust its campaign message away from Malcolm Turnbull to Scott Morrison, and it targeted too many seats.

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Phillip Coorey is the political editor based in Canberra. He is a two-time winner of the Paul Lyneham award for press gallery excellence. Connect with Phillip on Facebook and Twitter. Email Phillip at pcoorey@afr.com
Andrew Tillett writes on politics, foreign affairs, defence and security from the Canberra press gallery. Connect with Andrew on Facebook and Twitter. Email Andrew at andrew.tillett@afr.com

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    Original URL: https://www.afr.com/politics/federal/shorten-too-many-policies-lethal-for-labor-20191107-p53864