This week’s reset by US global giants Meta and McDonald’s of their respective policies on fact-checking social media posts and diversity, equity and inclusion (DEI) confirms a cultural tipping point in corporate USA.
A repudiation of so-called corporate virtue signalling among many disenfranchised and frustrated Americans was already under way but the imminent return of Donald Trump to the White House will turbocharge this movement, which forms part of a wider conservative shift across the country.