Every week or two, Magali Sartre, a 44-year-old who lives in Paris, goes online to grocery shop. She clicks on orange juice, olive oil, tea, pasta, cookies and crackers – a typical order for herself, her two young children and her husband, which she tops up with trips to a nearby organic shop, butcher and cheesemonger.
But when the delivery arrives, it looks anything but typical. Packed in a padded tote bag with thick foam dividers, the pasta and loose tea are in stainless steel reusable containers and the orange juice is in a glass bottle.