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Elmer Funke Kupper

Somebody needs to kill off the McCoffins business model

I’m 54. This seems a bit young to think about how I might depart this life, but the most recent reviews of the funeral industry made me do just that.

I tend to think of 54 as more or less half way. This is a bit of an illusion, as the life expectancy for people born in 1965 is mid-70s. Thankfully, I have good news for people who are currently in their 50s and 60s. There are ways we can extend our life expectancy.

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Elmer Funke Kupper is a former chief executive officer and private investor. Connect with Elmer on Twitter.

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    Original URL: https://www.afr.com/policy/economy/somebody-needs-to-kill-off-the-mccoffins-business-model-20190927-p52vfk