Online travel booking is the sweet spot of today's travel industry. Consumers are pulling back from using bricks and mortar-focused travel agencies and are researching and booking trips through websites such as Booking.com, Stayz and the world's largest travel review company, TripAdvisor.

Melbourne-based online travel agency Webjet has expanded into new markets, including North America and South Africa, and developed a raft of fare and product comparison tools since debuting on the Australian Securities Exchange in 2000.