Retailers ready for record Black Friday/Cyber Monday haul

Richard Henderson and Simon Evans

Nov 24, 2021 – 4.53pm

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Australian retailers are set to ring up billions of dollars in sales through the four-day shopping frenzy that begins this week with Black Friday and ends on Cyber Monday, as pandemic savings collide with a popular sales tradition imported from the US.

JB Hi-Fi, Kmart, Myer and online retailer Kogan.com have unveiled heavily discounted items well ahead of the traditional Friday start, as Australian retailers prepare for a powerful sales surge that research group Roy Morgan has tipped will touch a record $5.4 billion this year. A study by Boston Consulting Group shows 82 per cent of Australians plan to participate in this year’s Black Friday sales, up from 43 per cent in 2020.

Richard Henderson is a markets reporter based in our Melbourne newsroom.

Simon Evans writes on business specialising in retail, manufacturing, beverages, mining and M&A. He is based in Adelaide.