French luxury goods group LVMH has paired up with Epic Games, creator of Fortnite, to draw in customers with fitting rooms and fashion shows in virtual worlds.
LVMH will use Epic’s 3D creation tools to create immersive products and experiences, as well as new collections and ad campaigns, according to a statement on Wednesday. Epic’s graphics platform Unreal Engine, for example, can be used for creating “digital twins”, which let clients see how a physical product will look and behave before it has been manufactured.
