Clients are increasingly seeking advice about artificial intelligence-linked projects, according to McKinsey, as faster adoption of the technology helps the consulting titan and its peers boost revenue following a period of tumult.
About 40 per cent of the strategy firm’s client projects involve the technology, with the number of AI-related customers in the past 12 months approaching 500, Rodney Zemmel, senior partner and head of the firm’s digital business, said. He didn’t elaborate on the potential revenue from these streams.
