For some male TikTokers who are active on StockTok and FinTok, the social media platform’s financial niches, markets and investing are still “just for men”.

Age-old stereotypes of women not being able to understand finance, or needing men to explain investing to them, are constantly being retold. Male TikTokers often leave derogatory, insulting comments under the videos of their female peers and appear to be getting more likes and engagement on their content.