Instagram Reels, a new feature that allows people to make and upload 15-second videos featuring music and other special effects, launches to Australian users on Thursday.

The option to make a Reel will now appear in Instagram's in-app camera feature next to other pre-existing format options, including the Live video streaming option and Boomerangs, the mini video-looping format that is the choice of rosé and Moët drinkers worldwide.