London | It was just a few months ago that experts were declaring the end of meat. This year, consultancy firm AT Kearney predicted that by 2040, animal products will have become so socially and environmentally unacceptable that most "meat" eaten across the globe will come in the form of plant-based or lab-grown substitutes.
The anti-meat movement has certainly gained momentum in recent years, with vegetarians and vegans set to make up one quarter of the UK population by 2025, according to analysis by Sainsbury's.
