Like the dot com bubble of the late 1990s where talk of this new thing called the internet was continual, today you can't escape chat about fake meat.
It everywhere as vegans are apparently taking over the world and even have their own sub-faction of the culture wars.
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Angus Grigg is an investigative reporter based in Sydney. He has worked as a foreign correpondent in China and Indonesia, and has won two Walkley Awards. Connect with Angus on Twitter. Email Angus at agrigg@afr.com
