Upmarket fashion label Ginger & Smart is aiming to boost sales three-to five-fold after selling a majority interest to private equity-backed Alceon Retail Group.

Sisters Genevieve and Alexandra Smart, who launched the Ginger & Smart label 17 years ago, plan to use proceeds from the sale of a 50 per cent-plus stake in a new entity, ARG Ginger & Smart, to open between eight and 15 stand-alone retail stores and concessions in David Jones, expand their e-commerce operations, move into new categories and establish a foothold in the US.