Football Federation Australia faces a critical rights negotiation with free-to-air networks as it tries to maximise the price for broadcast rights and number of viewers of its soon-to-be revamped A-League season.
The sporting body has begun meeting with TV Networks as it looks to line up a new free-to-air broadcast deal for when its agreements with Network 10 and SBS run out at the end of the financial year.
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Max Mason covers financial crime, courts and corporate wrongdoing. A Walkley Award winner, Max’s journalism has also received awards from the National Press Club of Australia, the Kennedy Awards and Citibank. Message Max on Signal https://tinyurl.com/MaxMason Connect with Max on Twitter. Email Max at max.mason@afr.com