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M&C Saatchi backs Jennifer Hawkins' tequila brand Sesión

Carrie LaFrenz
Carrie LaFrenzSenior reporter

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Former Miss Universe Jennifer Hawkins and her husband Jake Wall are hoping their boutique tequila brand will gain a foothold in the two biggest consumer markets in the world after communications agency M&C Saatchi Australia invested in the business.

Ms Hawkins and Mr Wall started the Sesión Tequila brand three years ago with friends and now partners Shane McKillen, former owner of 42 Below Vodka and South Gin, and Tim Freeburn, who is managing director.

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Carrie LaFrenz is a senior journalist covering retail/consumer goods. She previously covered healthcare/biotech. Carrie has won multiple awards for her journalism including financial journalist of the year from The National Press Club. Connect with Carrie on Twitter. Email Carrie at carrie.lafrenz@afr.com

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    Original URL: https://www.afr.com/link/follow-20180101-h18tst