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Chanticleer

LJ Hooker's digital disruption strategy relies on Facebook

Chanticleer is Australia's pre-eminent business column.

As a former Olympic rower Janusz Hooker, who controls the LJ Hooker real estate chain, knows that it is easier to win when you can see your competition rowing hard behind you and trying to catch up.

The worst place to be during a rowing final is to be looking over your shoulder at your rivals out in front.

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Tony Boyd is the former Chanticleer columnist. He has more than 35 years' experience as a finance journalist. Connect with Tony on Twitter. Email Tony at tony.boyd@afr.com

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    Original URL: https://www.afr.com/link/follow-20180101-gy986g